My little Rocco has been itching lately and I can tell that he has some dry skin so I picked this up at Petco today. This formula has a cute name - Life's An Itch! I'm going to give it a try. I might do a little post on it if it works well!

All Pet Head formulas are pH-adjusted and free of parabens, sulfate, DEA, and are cruelty free so I feel good about using this.
Petsugar posted about them last year but this is the first time they caught my eye. http://www.petsugar.com/1846470